Kirk Sanford News

Kirk Sanford serves as CEO of Sightline Acquisition Corp. After 14 years heading Global Cash Access Inc. (GCA), a subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), Kirk Sanford resigned as CEO in November 2007.

GCA is a provider of cash access products and services to more than 1,100 clients across the globe. These clients include gaming concerns where GCA provides the patrons cash access via various methods including ATM withdrawals, debit and credit card transactions as well as check verification and money transfers.

GCA maintains a proprietary database of gaming patron transaction data and credit history spanning millions of gaming patrons worldwide. This aids GCA in developing and deploying technologies and strategies to increase client profitability and efficiency.

Running a casino is a complex endeavor composed of a myriad of discreet constituent parts which must come together to form an intimately well functioning whole. It is certainly no secret that one of the crucial factors contributing to a well run casino is the ease of use and quality of its cash access machines. Global Cash Access is without a doubt one of the most trusted provider of cash access products and other related services for the gaming industry; not only in the United States but all over the world. GCA provides products and services to more than 1,100 gaming facilities internationally, including North America, Latin America, Europe, the United Kingdom and Asia. In the year 2007 more than $21 billion in cash in over 80 million transactions were processed.

When it comes to servicing the gaming industry it seems that cooperation, at least in this instance, can be more profitable than competition, or so believe the companies of USA Processing, First Data Corp. and BankAmerica Corp.’s Merchant Services Inc. who sought government regulatory approval for their joint venture in the transaction processing marketplace.

“There was a lot of synergy,”

says Kirk Sanford, the spokesman for USA Processing of Sunnyvale, California.

“Our working together was something actually suggested by our customers.”

Cooperation did not come as a huge surprise since the paths of these companies often crossed while supplying service and products to the gaming industry. USA Processing spokesman Kirk Sanford would not disclose the role his company would play in this new joint venture, but he did explain that USA processing is an independent payment company working with the gaming, banking and retailing industries.

Global Cash Access (GCA) received the 2003 Top 20 Most Innovative New Gaming Products Award from Casino Journal for its cash services product QuickJack Plus. QuickJack Plus is GCA’s highly user-friendly interface located in the casinos, and it allows the patrons to cash in a variety of the tickets and vouchers they receive, as well as perform all the required ATM, debit and credit card, and players’ club cash activities. Furthermore, QuickJack Plus can be augmented with many other functions that each gaming property may require. Joining together with NRT Technology Corporation for the QuickJack Plus interface, Global Cash Access was able to increase its tally of Casino Journal awards to five. Kirk Sanford, chief executive officer of GCA was “thrilled,” to quote him, to be honored once again. During Sanford‘s tenure as CEO, GCA has been at the forefront of the gaming technologies.

Kirk Sanford was thrilled once again by the recognition his company, Global Cash Access (GCA) received from the gaming community. In 2003, GCA was awarded two prizes for two of its individual products that were recognized as being among the Top 20 Most Innovative Gaming Products of 2003. Casino Journal has made these awards since 1996, acknowledging GCA’s two products QCP Web and QuickJack Plus. Visit our “In The Public Eye” page for this and other news.