When it comes to servicing the gaming industry it seems that cooperation, at least in this instance, can be more profitable than competition, or so believe the companies of USA Processing, First Data Corp. and BankAmerica Corp.’s Merchant Services Inc. who sought government regulatory approval for their joint venture in the transaction processing marketplace.
“There was a lot of synergy,”
says Kirk Sanford, the spokesman for USA Processing of Sunnyvale, California.
“Our working together was something actually suggested by our customers.”
Cooperation did not come as a huge surprise since the paths of these companies often crossed while supplying service and products to the gaming industry. USA Processing spokesman Kirk Sanford would not disclose the role his company would play in this new joint venture, but he did explain that USA processing is an independent payment company working with the gaming, banking and retailing industries.
Kirk Sanford, CEO of Global Cash Access of Sunnyvale, California has refrained from getting involved in the internet gambling industry. Although his company, GCA, services the vast majority of casinos in the United States, Canada and the Caribbean with point-of-sale terminals for easy and fast cash access for customers, Sanford believes gambling on the internet is another kettle of fish altogether.
You might think the phrase “responsible gambling” is an oxymoron, but at casinos in Detroit they are about to enter into the second phase of a two phase program to promote just that: Responsible Gambling.