Kirk Sanford News

Sightline Payments with CEO and President Kirk Sanford has unveiled a number of smart products for the US Gambling market.  Their goal is to deliver products that use cutting-edge technology and that are user-friendly as well.
Their SmartStation, for instance, is a web based application for cage cashier personnel.  It improves cage workflows, enhances user compliance reporting and lowers operator’s costs.  Certainly, these improvements offer the worker an easier work environment, while offering patrons quick and easy processing and allowing the casino the best in new technology.

In February of 2010, Sightline Payments with President and CEO Kirk Sanford announced its entry into the gaming payments industry.  With their superior products for the US Gaming market, they offer Ticket Redemption and Bill Breaking Kiosks, STM, Credit and Debit Cash Advances and Check Warranty Services.
As Kirk Sanford, President and CEO of Sightline Payments explains, “Our competitive advantage simply boils down to better products and better service for less money. We are a new company, but, certainly not new to the industry. Our management team has more combined gaming payments and ticket redemption experience than any other company in the business.

Those in Vancouver who love casino playing will have more reasons to smile soon. Vancouver’s BC Place Stadium will soon have a new, 680,000 square foot entertainment complex with a 107,000 square foot casino! The casino will certainly be British Columbia’s largest ever and is expected to be completed in 2013.

The casino estimates gaming revenues of up to $130 million and it expects to create 3200 direct jobs, and 2200 indirect jobs during construction, with 1900 direct and 1300 indirect jobs when the casino is up and running.

Certainly, the construction of a new casino is always a positive sign for the economy –and great news for companies such as Sightline Payments with Kirk Sanford and many others in the gaming industry.

Sightline Payments run by Kirk Sanford offers a huge range of cash access and ticket redemption solutions. Such products include their “Integrated SmartBox” software, their cash advance kiosks, their “Integrated SmartBox” ATM, their partnership with Certegy, their SmartStation product and more.

Taking a look at just one of these products will give you the sense of the scope of their business offerings. Their “Integrated SmartBox” AMT allows patrons to perform ATM and Credit & Debit Cash Advances on a variety of ATM types. Most patrons are faced with daily limit turn downs, since most daily ATM limits are $300-$500. Integrated SmartBox ATM software allows the patron to get a debit or credit cash advance when they’ve received a turndown message.

Sightline Payments offers cash access and ticket redemption solutions that far outpace other solutions within the gaming industry. Their motto is to offer better products and better service for less money.

Founded by CEO and President Kirk Sanford, Sightline Payments includes a streamlined approach to delivering their product lines. They have “Integrated SmartBox” software that can run on ATM and ticket redemption devices and other similarly convenient offerings.

Running a casino is a complex endeavor composed of a myriad of discreet constituent parts which must come together to form an intimately well functioning whole. It is certainly no secret that one of the crucial factors contributing to a well run casino is the ease of use and quality of its cash access machines. Global Cash Access is without a doubt one of the most trusted provider of cash access products and other related services for the gaming industry; not only in the United States but all over the world. GCA provides products and services to more than 1,100 gaming facilities internationally, including North America, Latin America, Europe, the United Kingdom and Asia. In the year 2007 more than $21 billion in cash in over 80 million transactions were processed.

When it comes to servicing the gaming industry it seems that cooperation, at least in this instance, can be more profitable than competition, or so believe the companies of USA Processing, First Data Corp. and BankAmerica Corp.’s Merchant Services Inc. who sought government regulatory approval for their joint venture in the transaction processing marketplace.

“There was a lot of synergy,”

says Kirk Sanford, the spokesman for USA Processing of Sunnyvale, California.

“Our working together was something actually suggested by our customers.”

Cooperation did not come as a huge surprise since the paths of these companies often crossed while supplying service and products to the gaming industry. USA Processing spokesman Kirk Sanford would not disclose the role his company would play in this new joint venture, but he did explain that USA processing is an independent payment company working with the gaming, banking and retailing industries.

You might think the phrase “responsible gambling” is an oxymoron, but at casinos in Detroit they are about to enter into the second phase of a two phase program to promote just that: Responsible Gambling.

Kirk Sanford of Global Cash Access in partnership with the National Council on Problem Gambling is making a huge effort to educate and counsel the public so that an enjoyable hobby or pastime does not turn into an addictive problem.

Accounting for approximately 95% of all cash access machines at casinos, all GCA machines will have Point-of-Decision messages printed on sticker and receipts, and 60% of the machines will also have telephone handsets which connect to a 24-hour “help-line” service center. Using the code word ‘think’ will signal to the service representative to automatically connect the customer to the National Council on Problem Gambling Hotline.

In addition, the program to promote responsible gambling also allows customers to exempt their credit cards so that if a request is made by the customer to withdraw more than a set amount of money, the withdrawal will be denied.

To learn more about this service you can see our page “Casino Cash Machines Offer Exclusion.”